Beth Broderick, television and movie actor (whom I fondly remember as Aunt Hildy from Sabrina the Teenage Witch, stars in“Insurance Jive”, an ad taking on the health insurance companies. The video is based on the story of Patsy Bates who was in treatment from breast cancer when she was kicked off her health insurance plan. The California Nurses Association and the Courage Campaign are trying to raise money to help put the TV ad on air.

In the Huffington Post article “It Doesn’t Have to Be This Way”, Ms. Broderick writes:

“All of us have stories about desperately ill friends and family who have faced the cold cruel reality of being denied treatment by an indifferent insurer. We have all had enough of Blue Cross, Assurant, Health Net, Cigna and the many other giant companies canceling coverage just when the patient needs and expects to be, well, insured against catastrophe. The simple truth is that the insurance industry is built on our premium payments, but it profits when it does not have to pay.” Full article here.